This December, Lee is turning 120 years old! To celebrate, Lee is giving away 120 pairs of jeans EVERY DAY from December 1-31 on their Facebook Fan page: facebook.com/leejeans! PLEASE NOTE: YOU CAN ENTER ONLY ONCE.
Lee Jeans? Well, they rock. If you haven’t found a pair that you love, you haven’t tried on all of the different fits they offer. A fit for every person, for every figure. I kid you not. (I have most of them.)
From the press release:
“Our longevity in the denim industry is thanks to our loyal customers so we wanted to do something to say ‘thank you’,” said Liz Cahill, Vice President of Marketing Communications at Lee. “We’ve grown with our customers through the years so it’s only fitting we celebrate this important milestone with our valued customers and friends.”
And while Lee Jeans is a household name today, many are unaware of just how impactful the company’s work has been in developing the jeans we know and love today.
“It’s hard to imagine a time when women didn’t have the option to choose between a skinny jean and a boyfriend jean, but until 1949 when we introduced the Lady Riders, the industry didn’t even offer a cut tailored to a woman’s curves,” said Cahill. “We come in a lot of shapes and sizes, and Lee’s proud to have led the way in fit innovations for both men and women alike.”
Lee’s innovations through the years include:
1911: Lee introduces the overall
1926: Lee produces the first zipper fly
1949: Lady Lee Riders was introduced to the women’s market
1964: Lee introduces the first no-iron pants
2007: Lee introduces the Natural Fit instantly slimming tummy panel
2009: Lee introduces Slender Secret, an ultra-stretch slimming jean for every woman