Lee National Denim Day is one of the country’s largest single-day fundraisers for breast cancer, benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).
Since its inception in 1996, Lee National Denim Day® has adhered to a simple philosophy: One day, One cause, One cure®. In 13 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible. It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single-day fundraisers nationwide for breast cancer. In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple—by convincing enough people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country. Lee National Denim Day has raised more than $75 million in the last 13 years in the fight against breast cancer and unites nearly one million supporters nationwide each year.
You may have already seen the latest People Magazine’s ‘Most Beautiful’ issue, but if not – Christina Applegate will be returning as the 2009 Lee National Denim Day Ambassador! Christina was diagnosed with early stage breast cancer in 2008, and is appearing in a new public service campaign that encourages people to wear their jeans on Friday, October 2, in exchange for a $5 donation to support crucial breast cancer research being funded by the Women’s Cancer Programs.
Visit www.denimday.com to learn more.
If you would like to be a part of my team, please let me know. If you would like to make an individual $5 donation, you can do that here: Leanne’s Team : Every Day is Denim Day. I’ve set a reasonable participation of 100 people donating just $5 each – so please help me reach that goal and share this with your friends!
Click here to e-mail this to up to 5 friends at a time:
If you haven’t already, join the cause on Facebook: http://apps.facebook.com/causes/8116?m=3f1cca43
I don’t know of anyone who hasn’t been affected by cancer in one way or another. If this touches you in a personal way, please consider participating.
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